01 · work

This is selected work.

There is no logo wall and there are no invented numbers. Where the work is public you can open it and check us. Where it is a sheet that is kept at a referring practice, we describe it and leave the name out until somebody has agreed to be a reference.

02 · case studies

These are three recent projects.

Each one is set out the same way: what was there before, what we made, and what changed.

01

MVM Heart, Vein and Vascular CentersIt is a cardiology and vascular practice in South Florida.

mvmcardio.com

This was the starting point.

The client is a two-location heart, vein and vascular practice with five pages of website and a great deal more than five pages of medicine. Patients arrive searching a condition. Referring physicians arrive wanting to know what is treated and how quickly somebody is seen. Neither had anywhere to land.

This is what we wrote.

The practice grew to twenty-nine pages and we wrote the words on them. We wrote a condition library in the language a patient would use rather than the language a cardiologist would use, covering peripheral artery disease, critical limb ischemia, carotid disease, aortic aneurysm, varicose veins, deep vein thrombosis, vascular ulcers, coronary artery disease, heart failure, hypertension and atrial fibrillation. We wrote clinician pages, two location pages, an insurance page that answers the question the front desk is asked twenty times a day, and a route written for referring physicians rather than for patients, because those two people need opposite things.

It is in Spanish, properly.

It has a Spanish site rather than a translate button, because a patient deciding whether to have a leg revascularized should not be reading a machine’s best guess.

This is who built it.

We planned the pages, wrote them and art-directed the design. The division’s engineering company built, structured and instrumented the site, which is the arrangement we recommend for any practice site that touches booking or intake.

What was the scope?

It went from 5 pages to 29.

Who is it for?

It is for patients and referrers, separately.

What languages does it have?

It has English and Spanish.

02

Referral one-pager for an interventional cardiologistIt is a single sheet, in print and PDF.

This was the problem.

A referring physician gives a one-pager about twenty seconds, usually standing up, usually between patients. Most of them spend those twenty seconds on a mission statement and a photograph of a building.

This is what we made.

It is one sheet: what he treats, which patients to send, what happens after the referral is made, and how to reach the office without going through a switchboard. It is written to be read in the twenty seconds it gets, set and printed properly, and supplied as a PDF the practice can email the same afternoon.

This is why there is no name.

We have not asked him to act as a reference, so we have not used his name here. The work is described exactly as it was delivered.

What is the format?

It is one sheet, both sides.

How is it supplied?

It is supplied in print and as an email PDF.

Who is it written for?

It is written for referring physicians.

03

LinkedIn managementIt covers practice and clinician accounts.

This was the starting point.

The practice had one post written once and pushed to every network at the same time. It is the arrangement almost every practice ends up with, and it produces a LinkedIn feed full of posts that were plainly written for somewhere else. The people worth reaching on LinkedIn, referring physicians and peers, scroll straight past it.

This is what we did.

We took the account over and wrote for the platform instead of syndicating to it. The captions were written for LinkedIn specifically, aimed at the audience that is there, in a rhythm the practice could hold. It was the same underlying work, said differently, to different people.

This was the result.

Engagement went up once the posts stopped reading like cross-posts. That is the honest version of the result, and it is the one we will give you about your own account: we report what the posts did, not a screenshot of the best week.

What was it before?

It was cross-posted everywhere.

What is it now?

It is written for one audience.

What is the cadence?

It is a rhythm the team can hold.

03 · the fine print

This is how we present our work.

01

There are no borrowed logos.

A client’s mark appears here when they have agreed to it in writing, and not before. A wall of logos belonging to practices that never signed anything is common in this industry.

02

There are no invented percentages.

If we had a number worth quoting we would quote it, with what it was measured against and over how long. Until then you get the change we made and what it did, in plain words.

03

There is no work we did not do.

Where the division’s engineering company built something, we say so. We write, plan and art-direct. We do not take the credit for the build.

05 · contact

Book a consult.

Tell us what you are trying to say, and who to. If a one-pager settles it, we will say that rather than sell you six things.

Inquiries

contact@themarketingsurgeon.com
+1 484 239 3659
+971 50 824 0070

United States

Spring City, PA 19475
United States

Group office

Meydan Free Zone
Dubai, United Arab Emirates

When do we reply?

We reply within one working day, from a person who has read it.

This is selected work.

These are three recent projects.

MVM Heart, Vein and Vascular CentersIt is a cardiology and vascular practice in South Florida.

This was the starting point.

This is what we wrote.

It is in Spanish, properly.

This is who built it.

Referral one-pager for an interventional cardiologistIt is a single sheet, in print and PDF.

This was the problem.

This is what we made.

This is why there is no name.

LinkedIn managementIt covers practice and clinician accounts.

This was the starting point.

This is what we did.

This was the result.

This is how we present our work.

There are no borrowed logos.

There are no invented percentages.

There is no work we did not do.

Ask what yours would look like.

Book a consult.

Inquiries

United States

Group office

When do we reply?