01 · who it is for
One question decides almost everything about your material: who sends you patients. Find your practice below, and what you should make first is usually in the first line.
02 · practices
It is referral driven.
This covers orthopedics, ENT, cardiology, general surgery and oncology. Your patients arrive because another physician sent them, so the one-pager and the LinkedIn profile do more work than any advertisement will.
It is patient chosen.
People choose a dentist the way they choose a restaurant: proximity, photographs and reviews. Collateral, social and a site that loads quickly matter here in a way they do not in referral work.
It is patient chosen.
The work is elective, discretionary and photographed. The brand carries more of the decision than the clinical credentials do.
It is mixed.
There are several locations, one brand, and a front desk in each one improvising its own version of your letterhead. Templates and a system solve more here than a campaign does.
It is referral driven.
You have referral relationships with surgeons and primary care, plus patients who shop on location and availability. You need both sets of collateral, and they say different things.
It is mixed.
This needs discretion, tone and clarity about what you treat. It is written carefully, because the wrong word on an intake sheet costs you the patient who needed it most.
If your specialty is not listed, it is not an exclusion. The categories above describe how patients arrive rather than what you treat, and almost every practice fits one of the three.
03 · the difference
A referral-driven practice has a small, named, reachable audience. Forty physicians, their schedulers and a handful of case managers. You could write to all of them by hand in an afternoon. What they need is clarity: what you treat, who to send, how fast you will see them, and what they get back afterwards.
A patient-chosen practice has an audience of thousands who will never meet you before deciding. They compare on photographs, price, proximity and reviews, usually on a phone, usually in under a minute.
The first is a documents problem. The second is a presence problem. Buying the wrong one is the most common and most expensive mistake in practice marketing, and it is generally sold rather than chosen.
04 · next
Most practices are a mix and guess wrong about the proportions. The consultation exists to answer exactly this, and it costs nothing.
Book a consult05 · contact
Tell us your specialty and roughly where your patients come from.
Spring City, PA 19475
United States
Meydan Free Zone
Dubai, United Arab Emirates
We reply within one working day, from a person who has read it.