We do marketing for medical practices.

Most practices do not need more marketing. They need the right material.

Referral one-pagers and decks, LinkedIn, patient collateral and the templates your front desk can use. We look at what you have, tell you what is worth fixing, and make only that.

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What does the consult cost?: There is no charge and no pitch deck.
Who writes it?: People who know healthcare write it.
What is the commitment?: It is per project, with no retainer required.

We diagnose before we make anything.

Everything is written for healthcare.

Print and digital are supplied.

Your team can use the templates.

There are no long contracts.

01 · what we make

We offer five services for medical practices.

A clear sheet in a referring physician’s hand does more than advertising to strangers. We will tell you which of these you need, and which you do not.

Referral one-pagers and presentations

This is the single sheet a specialist leaves behind at a referring practice: what you treat, who to send you, how to reach you and what happens after the referral. It is written to be read in the twenty seconds it gets, printed properly and supplied as a PDF your team can email the same afternoon. Where a longer meeting calls for it, we build the presentation from the same material: lunch and learns, service line overviews, and the slides a liaison takes into a referring practice.

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What does it buy you?

It gives you something to leave behind.

LinkedIn for the practice and its clinicians

This covers the practice page and the profiles of the clinicians in it, which is where a referring physician looks you up. They are written, designed and set up, with a posting rhythm your team can hold without hiring anyone to hold it.

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What does it buy you?

It means you are found when someone checks.

Patient-facing collateral

This covers intake and consent sheets, pre-op and post-op instructions, service menus, pricing sheets, waiting room material and signage. These are the documents patients read, written so they are understood the first time and your front desk answers the same question less often.

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What does it buy you?

It means fewer repeat questions.

Brand and templates

This covers identity, palette, type and the templates behind them: letterhead, slides, social frames and appointment cards. They are built so the front desk can fill one in without calling an agency and without the brand drifting.

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What does it buy you?

It gives you consistency without a gatekeeper.

Websites

We write the site, plan the pages and art-direct the design. The group's engineering arm builds it, because a site that handles booking or intake is software rather than a brochure. You get writers who know healthcare and engineers who build the parts that have to work.

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What does it buy you?

It gives you engineers, not a template.

Read what each one includes.

02 · who it is for

Who sends you patients?

This decides your whole collateral set. Specialists are chosen by other physicians. Dentists and med spas are chosen by patients. Almost nothing about the two should look the same.

If your patients are referred to you, your audience is perhaps forty physicians and their schedulers. They need to know what you treat, who to send, and that the referral will be handled. That is a one-pager, a LinkedIn profile and a letter, not a campaign.

If your patients choose you, your audience is thousands of people comparing you to three others on a phone. They need photographs, prices, reviews and a site that loads. That is a different job with a different budget.

Most agencies sell the second to practices that needed the first, because the second bills monthly.

We ask where your last twenty patients came from before we propose anything.
Referral work is priced per project, not as a monthly retainer.
We will tell you when your existing material is good enough.
We make no claims we cannot evidence, on your material or on this site.
Everything is written for healthcare, by people who read the regulations.

See the practices we work with.

03 · how it works

There are four stages, from first call to follow-up.

The consultation costs nothing and the assessment is written down. You can stop after either one and keep what we gave you.

We start with a consultation.

It is a call, at no charge. We look at what you hand people now, what you wish you could, and who you are trying to reach. We look at what exists before suggesting anything, because most practices have more usable material than they think.

We send you a written assessment.

It says what is worth fixing first. It covers what is working, what is not, and the two or three things worth fixing first. It is written down and sent to you, including the parts where our honest answer is that you do not need us for it.

We do the work in agreed stages.

You see drafts along the way. We write, design and produce. You see it at draft, not only at the end, and changes are part of the process rather than an argument about scope.

We follow up thirty days later.

We check what happened. We ask whether the one-pager was handed out, whether the referrals moved, and whether the front desk used the template. If something is not working we fix it, and if it cannot work we say so.

Read how it works, in full.

04 · the division

We are part of The Medical Operations.

The Marketing Surgeon is a company of The Medical Operations, the division that runs the non-clinical work of United States medical practices. What that buys you is not a longer service list. It is that when a job needs engineers rather than a writer and a designer, it goes to the division’s engineering company instead of being attempted badly here.

Websites and patient video are the usual cases: we write them, plan them and art-direct them, and they get built and produced next door. It is one division with one set of standards, and nobody quietly subcontracts you to a stranger.

See The Medical Operations

05 · next

Book a consultation. There is no charge.

Bring whatever you hand people now, even if it is a Word document from 2019. We will tell you what is worth keeping, what is worth fixing, and what you do not need at all.

Book a consult

06 · contact

Book a consult.

Tell us what you hand a referring practice today, or what you wish you could hand them. That is usually enough to start.

Inquiries

contact@themarketingsurgeon.com
+1 484 239 3659
+971 50 824 0070

United States

Spring City, PA 19475
United States

Group office

Meydan Free Zone
Dubai, United Arab Emirates

When do we reply?

We reply within one working day, from a person who has read it.